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Searching for "IBM PC Memory Shift software utility 1984" returned no useful hits for the software described that way early on the article.

As a 1980s developer I wonder if that may have been a reference to Borland's Sidekick launched in 1984.

* https://en.wikipedia.org/wiki/Borland_Sidekick

Or was Memory Shift an actual TSR swapper I simply never encountered?

https://www.atarimagazines.com/creative/v9n12/82_MemoryShift...
Brilliant, thanks for that - DECEMBER 1983 tracks, there was an explosion of TSR programs and utilities at that time.