Arguably all of Nvidia's open source work is a net benefit to their profits.
But what if they can increase their profits faster, short term, by ignoring open source?
Apple and Nvidia could hardly be more different here. Apple is a consumer brand, with basically zero presence in data centers. Nvidia is the opposite. They do make GPUs for "consumers" but it's for a small niche of hardcore gamers and basically irrelevant compared to what they make for data centers. An "app store" model would never work there.
New leadership could still lock down nvidia hardware more.
And nvidia could segment markets more strictly, e.g. starting an AI app store for the consumer segment.
To be clear: I don't want this, I just wonder what would happen if an Apple-minded CEO would take the helm at nvidia.