Anthropic and OpenAI will have to become more of the end user application stack. Files, calendars, emails, photos, and much more have to pass through them for them to keep making money. Else they cannot make money like the way they have been in this early era of LLMs.
Edit: I should clarify that I don’t think this justifies their valuation. It puts them in competition with much more entrenched players with established customer bases, and who aren’t in massive debt to provide their compute. I’d also like to distinguish between a model provider as someone who provides weights vs a model provider who connects their GPUs and models to your codebase and internal systems - I think the latter is where the sustainable business is.
Incidentally this is why I still feel Google is well-positioned in the long-term AI race. If they can remove their head from their ahh and make a coherent product offering across Workspace, GCP and Gemini, they could become as entrenched as MS.
I would assume AWS is probably the most interested in acquiring Anthropic out of the three major cloud providers.
I don't think this is entirely true. Companies are deploying open-source LLM gateways to be able to do that very easily now. Today, you can switch Claude CLI to any model besides Anthropic via https://github.com/BerriAI/litellm and there are major companies doing that.
This works with your favourite ADEs such as Orca as well so I disagree with this premise. The whole experience of switching is pretty seemless based on personal experience.
I think other companies are probably doing the same, the moat of a AWS/GCP/Azure is much deeper with how contrived it is to migrate between them even if you abstract as much as possible with something like Kubernetes.
Once the cost reaches a threshold, everything is doable. We ditched Datadog in less than a month. Someone I know had their company ditch slack in a quarter and google cloud usage of 100+ million in two. Everything is doable.
I'm not so sure about this. I guess it depends on how well people did their job there.
Ideally, whatever people built is loosely coupled to that third-party resource, meaning that switching cost will stay low.
After all, it's probably just prompts + an API layer. Unless one micro-optimizes their prompts for claude (which then breaks once a new checkpoint drops, hence is a bad idea regardless), pointing them towards a different API endpoint should be doable.
Speaking as someone who has been at professionally this since the 1980s, I suggest that while sometimes switching costs and network effects happen "organically," in this century businesses devote enormous amounts of attention to artificially building switching costs.
It's such a dirty practice that we have a four-letter word for it, a "moat." But of course, the moat isn't really to keep competitors out of a market, it's actually to keep customers trapped within it.
I fully expect every one of these AI providers to put as much work into trying to trap their customers within their ecosystem that they do to improve their capabilities.
Once they realise that you can use Deepseek / GLM for 10% of the cost these labs are done.
First, everyone and their mom is selling AI now. It is being bundled in nearly every product. Buy CRM to run your company - they will upsell you their bespoke AI - mostly RAG/chatbot using the data inside the platform. This is an important area because today lot of companies are trying to build their own AI bespoke workflows. But companies like SAP, Oracle will spend money on improving this aspect. And people who buy/use AI for this purpose don't care if the underlying AI is Claude or not.
Then there are cloud providers. You can get Claude, OpenAI from AWS Bedrock etc. They will take the heavy lifting of changing integrations, IP concerns etc to keep people on their platform. With time expect them to make it even easier, not harder to switch models. Also, they will push for open source models because it will be more profitable.
Lastly buying from direct providers. This is here the lock in comes in. But I believe fewer and fewer enterprise will buy directly - many preferring to buy against their cloud commitments.
I really think you overestimate the level of lock in here. If a companies tells the devs to use X because it cost 1/10 of the price they will just have to suck it up and switch.
I didn't particular want to work on a "all in agentic project" but that the nature of being employed.
The same LLM we use day to day will make it trivial to switch out providers in our infrastructure.
Also for larger companies like Amazon the danger is they replace Anthropic completely with self-hosted models.
I am really surprised that companies who are worried about AI spend don't try that route.
For us it's as easy as clicking a dropdown. The copilot vs code extension allows for this ez pz, the same is true for companies that implement an AI gateway for other tooling.
it's easier than changing okta
it's easier than changing google docs and even Gmail
it's easier than migrating cloud
etc.
and we're talking several magnitudes easier too!
Have you used Copilot at a company?
I can literally change my model in 3 seconds.
The moat is as shallow as it gets. Investing in a single LLM provider at the moment would be a mistake.
The model is just some REST endpoint you switch out even in a lot of enterprise setups.
The recent Anthropic push into biomedical research gives a clue.
I don't get the need to have Anthropic build their custom versions of MS Office apps, I can tell Claude to generate a word doc from a wiki page and it does a pretty damn good job. Anthropic's statistical median level of software that they had Claude create isn't going to replace Office apps to the point where companies cancel/stop renewing their MS Office subscriptions/licenses.
The other element is trust. Do end users trust their data in Anthropic's systems? A lot of people get creeped out when they search for content from one device in their household and then nearly instantaneously they start seeing ads from other devices on the same topic. How creepy will AI get if it starts consuming all your docs, spreadsheets, personal finance info, emails, etc.?
On the trust thing - I don't trust anthropic and I don't think MS has been a great steward over the years either.
It's hard to see Anthropic replacing it, and even if so - why bother, the revenue is miniscule. They need 100 MS Offices for the compute contracts to pencil out.
And yet me and quite some others still yearn for a flash alternative. There never was one.
Any of us could vibe code flash now. How to coordinate it as a dev ecosystem of designers and users?
Does it make sense for everyone to JITVibe presentation apps like the person above? Maybe we'll evolve to branding.
Surely not just prompting like this and it will one shot it. The usefulness of the flash authoring tool, was it was battle tested and polished.
But I did gave it a shot to took up developement again of abandoned www.wickeditor.com (a web reimplementation of flash). Good results, but limited time and energy for that right now.
But…
Photoshop is king. Everything else is behind by a solid decade. If you’re a professional the $40 a month or whatever it is now means nothing to you as well. It has the professionals are all on it, and because the price isn’t astronomical, that’s what everyone else uses who needs to use that kind of program more than once in a blue moon.
Premier? Replaceable. Lightroom? Pretty replaceable though still somewhat ahead. Photoshop? There’s only one Photoshop. And as much as I’m loathe to give Adobe any credit, it’s the best by a mile. There are too many essential features in QoL things that other programs are missing.
Luckily my department doesn’t need it, but if we did, we would simply have to accept Photoshop.
Not all tools are non-destructive in GIMP. Things like raw support, smart objects, retouching, etc. all either are super thin compared to Photoshop or require workarounds/a lot of manual effort. There are just lots of tools you expect in Photoshop that either don’t exist or exist in an inferior form. I can’t elaborate too much because I don’t really touch Photoshop much these days, but I work with people who do and worked in production long enough to know the expectations. GIMP is great but Adobe is a massive company with deep pockets, it’s hard to keep up. Their user experience is miserable but the tool itself is just far more robust, and a client simply isn’t going to accept that you won’t do something that Photoshop could do quickly because your alternate program can’t do it or does it with a lot more effort. That’s the reason I ultimately dropped Final Cut!
This argument doesn't hold water. Google tried like no one else to have a chat app and it failed miserably more than a handful of times. Same for social networks.
They need to leverage Claude Code in the software industry to position themselves as the go-to platform for businesses.
Meanwhile, Google and Microsoft, which already dominate that area, seem to be dormant.
Qwen3.8 and Meta Muse Glimmer are great at "fill in the middle" of frontier architectures and plans. Frontier generated plenty of great context already to keep them on rails.
Delegating like a CEO down a pipeline of expensive experts to cheaper local small models could become a common trope, especially if Apple M7 and beyond live up to rumors as LLM tuned, and chip competition exists to keep forward progress, SaaS models are cooked.
The goal for chip corps too is the right mix of generic model enabling logic; not necessarily a full concrete model but enough of the abstract to efficiently boot strap and run a model; move common patterns to silicon not data.
Token vending is little more than behaving as a "wrapper app" over electricity. There is zero technical moat to their business.
Asking sincerely... apart from FOMO subscription revenue, what is the actual money-making proposition?
The eventual logical move is that they build a completely reinvented AI-native operating system.
The funding they're getting gives them the resources to build and compete on a fundamental level, IMHO.
If you don't believe me, look at the recent demo where they had Fable 5.2 build an OS from scratch.
They are coming for the whole stack, my opinion.
- work: I need frontier, cost of mistake is huge - home: i do entire renovation with it, cost of mistake is big. monitor baby health, development, etc: cost of mistake is big , taxes: cost of mistake is big casual researches about certain facts, shopping, booking: cost of mistake is medium
non of this fits : i will run an expensive laptop hidden from the baby, since i'm on the move, there is a small percent of casual queries that normally will go into finish products: google ai, muse, etc.
I am finding some really routine tasks to be borderline with frontier models. Performing E2E testing of enterprise web apps would clearly disintegrate with local models. You need that reasoning black box on top. I don't care what your favorite benchmark says. I care about what actually fucking works.
The people who don't understand the economic situation are those who are in the pure play space with AI and multi agent circuses. Why bother spending any money when the occasional failure has literally no consequences? Who in their right mind would pre-pay for tokens?! I wish I could see the statistics on what % of HN uses AI for fun vs for work. It is clearly a kind of Factorio entertainment experience for a lot of people. If I was just using it for entertainment this whole IPO business would look really silly to me too.
Anthropic has shown a consistent ability to deliver the best general purpose models. Can that continue indefinitely? Will models become "good enough"? Will open weight models catch up to SOTA models? Will some genius start a new company with better models?
And, on Anthropic's side, will they be able to use their market power that comes from being the best to push through regulations that will create a moat; instituting some sort of mandatory safety checks that coincidentally are exactly what Claude is trained to pass, regulating the amount of compute or trying to claw back data centers to prevent new training, etc.
Or maybe they just have the magic sauce and they're going to stay on top of the game and people (like me) will be happy to continue paying money for their product.
The thing that I'm less clear on is, if and when they achieve some kind of recursive improvement exponential growth thingy, isn't that going to heavily disrupt the entire economy / stock market? In that environment, would Anthropic's stocks really be a good bet, given they have to operate within the economy?
That's a long-term problem to be dealt with later, greed dictates to pursue the former as long as the music is playing and everyone is dancing. Similar to 2007-2008 when it was clear that things were breaking but the incentives were to play the game for as long as possible before it imploded.
It is a myth. They are chasing science fiction. They either dream of an omniscient overseer who will take control of society and nominate its shareholders-parents into the governing elite, or they envision a chatbot that will solve every problem, again turning shareholders into the power brokers. They forget that nobody will ever be allowed to "win capitalism" and take over the planet. Companies have are torn down for far far less. Every AI model is data, ones and zeros. It therefore can be copied/shared/leaked. Intellectual Property law is not a ladder for assent to lordship. It can and will be rewritten or outright ignored rather than allow capitalism to collapse.
I think that at this point gAI is just a marketing blurb, and the actual race is to dominate current practical applications involving basic RAG and ReAct loops. This can go from anything between software development, business intelligence, and market research. A company whose top brass can use a team of agents to do what nowadays they assign to mid- and top-level management is an executive with tighter control over the whole business process. For this you don't need gAI.
I’ll always remember the good times.
But you’re wrong ser about small or cheaper models. Choosing to work or not having a choice to work with cheaper models means you work slower and more methodically because you have to plan out the work and size it to fit. This has huge implications on the value of the work you can produce as an employee or solo developer, and it’s a skill working with these SOTA models - there is specific crafting that must be done to be effective with each and their capabilities.
You will see the old eyeball real estate game, forcing more of your experience into their apps and platform so you can see ads or “new slop features”. You will see the SOTA models more closely guarded in an effort to bait you into that platform, and yes, you will see them doing things they never should be doing, moving towards an open AI like model where it can order a pizza, where monetization it was always important, but is now the golden rule, before all else.
I hope open models can at least give me opus 4.8 experience soon, I can work with that. But nothing out there today can do it and that terrifies me.
...so, Google?
I have been playing about with different models having started a new job recently, the medium priced ones don't seem any worse so far. Admittedly my tasks have been fairly straightforwards so far.
The other pillar is hardware but I think that's only going to last a few years at most.
These trillion dollar valuations were based on the idea of "winning" and "owning" AI (IMHO) and the open weight models have killed that outcome. Now it's a rush to cash out before it all comes tumbling back to Earth.
1. switching costs
2. fungibility
I do agree that LLMs have low switching costs. But they are not fungible - each model is unique with different strengths and weaknesses.
I also disagree that they can increase switching costs by moving in application stack.
For instance, oil and electricty are commodiites because they are fungible, not because switching cost is high.
Whereas clothing has low switching cost but not fungible
something I find even easier is to never pay anything to the creators of the most inhumane, antagonistic skynet-tier chatbot ever
¯\_(ツ)_/¯