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> I think a ton of iOS apps will be replaced by ChatGPT/Claude

Sure, but I don't think it's usually the apps that people pay much money for. And on top of that, app store revenue is (from a rough estimation) 6-7% of total revenue (although it's high-margin). Apple would be entirely fine.

And if you're right that the phone of the future will be reimagined as centred around being an AI assistant: innovative device design, user experience, hiding technology, integrating software/hardware/cloud are all things that Apple is historically pretty good at (with hiccups and bad periods for sure, but other companies certainly aren't better in general).

> app store revenue is (from a rough estimation) 6-7% of total revenue (although it's high-margin)

~15-20% of Apple's total profits at ~75% margin.

Investors are not going to like if that suddenly starts shrinking.

  all things that Apple is historically pretty good at 
But do they have a better, more efficient, smarter AI model? Can they keep up with Anthropic and OpenAI's models?

Not to mention, Apple is going to want to not disrupt itself so they're going to deliberately slow down which opens up the opportunity for someone else.

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