I used Starlink for the first time the other week on a Narrowboat holiday in remote (at least by UK standards) South Wales. I was honestly pretty impressed.

We're considering buying a motorhome in the next couple of years and my experience with Starlink made me think it was a practical necessity going forward.

This kind of constant meddling in the pricing structure makes me want to not touch it with a barge pole though. Yes, satellites are expensive, but that's not an excuse for not coming up with a viable business plan and pricing structure that you can stick with over a reasonable term.

Over the long term surely StarlinK capital costs scale fairly linearly with the user base. And the benefit to the user of space layers is marginal when they are already paying for a specific level of bandwidth.

So be honest about that up front.

Not get people to pay a lot of money for the hardware based on decent plans and quotas, and then jack up pricing and restrict features almost immediately. It's a bait and switch.