The problem with this strategy is that anyone who used it during its consumer period find the second pivot as inexcusable. I would not trust a company to steward software upon which my business relies after they move to drop their products’ existing customer base in search of greener pastures.
> The problem with this strategy is that anyone who used it during its consumer period find the second pivot as inexcusable.
Unfortunately, that's not a problem with the strategy. That was taken into account by the business when the pivot was made, and it was determined to be an insignificant amount of users. The strategy worked without any problems, given the increase in sales. Anyone who used it during the consumer period is no longer the intended customer.
I would rephraze this that if you are not a product's intended target market chances of having nice product experience are suspect, and yes, it's a very reasonable choice to find some other product.
" in search of "
Trimble didn't need to search anything. They knew very well what the market is.
They could have a handled the consumer market retreat better.