SW can use a ton of AI. Lots of other applications can't, and they don't need the super smart frontier versions either. We just don't need all that much compute to serve AI for these applications, and people won't need to pay the margins necessary to get access to that AI. SW alone is not going to be enough to pay for all the investment.

I don't buy brand loyalty either. If I can pay 1$/m for the same thing from someone as I pay OpenAI or Anthropic 10$/m for, I'll do that, which almost zero barrier to entry.

The buildout is paying stratospheric prices on the assumption they can charge that much on the other end, but if demand tapers off (or model efficiency doubles again), prices will start falling. Everyone talks about Jevon's, but I don't really see why I'd spend more on AI than I need to do the things I want. I already run out of stuff to ask it to do on a basic subscription, I hardly need more.

The crux is this: I can spend x for y results. If I spend more, I probably don't get 10x for 10y results - I probably get, say, 2y results. So on that equilibrium I just don't spend all that much more because the reward for all that extra spend is not worth it. And if models get better this tradeoff starts to look worse, since I get more of the super-effective benefits for cheaper. Now I'm spending 0.1x for y results, and spending even x for 2y might not make sense, let alone 10x for 3y.