Again that’s the point - the moat exists if you feel like a McDonald’s, because you know what you’re getting and they are pretty good at delivering on that. But if you’re hungry now and feel like a burger you’re probably not likely to walk 30 minutes across a city to go to a McDonald’s if you’re already standing outside a burger or pizza place that looks alright.
You'd be surprised. Kids want McD's, not some random burger restaurant. They want the real thing. This value proposition exists with any restaurant with franchises though. It isn't specific to McD's. According to my wife (who fancies burgers), Burger King is way better anyway. I wouldn't know. For me, it is a scam. Since what they sell as cheddar isn't cheddar (it has nothing to do with that) but processed cheese.
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