Yes, total failure on many counts. But when called to answer for it, you can respond like a flawed human or you can have a pr crisis firm present you as a bland corporate robot who says things like “if anyone was offended I apologize” or “we’re going to investigate how this happened.”

I think his answer was solid and seemed genuine. Doesn’t mean I think he’s got good judgment generally, but at least this was not a shitty thing to say.