It seems like there are a few small categories that use a lot of tokens, and a large category that doesn't need many at all.
It won't be about tokens in the long run, and I think the labs know that. It will be about long-term memory and user relationships, and who gets to own that data.
The disruption and upheaval has barely even started, IMHO.
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You mean they hope to be the next Facebook/Google that knows everything about you and call sell that data to advertisers? Yay :-|