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ChatGPT does a similar thing

My personal ChatGPT account is a Business account with 2 seats at $30/ea (minimum 2 seats required).

Why? Because for $60 you get ChatGPT Pro, significantly cheaper than the $100 normally required for the next level personal plan!

Is that some sort of legacy pricing? because on https://chatgpt.com/pricing/?type=team I see an option of either £15/ month or £75/ month, per seat, 2 seats required. So it's more expensive than a single £89/ month pro subscription.
How is 2 x 15 more expensive than 89?
The 2x15 is not ChatGPT Pro you're getting, it's the equivalent of the "Plus" plan. So yes, you can get 2 "Plus" subscriptions for more money than it would cost to get them as a personal ones.
The 2 x 15 gets you the permission to use Claude at API rates, it comes with no or minimal usage.