I'd say another UNIX-y thing - "C is good enough" - is part of the problem. C makes programming painful which results in all sorts of hacks.

E.g. in Pascal you can can define a record and then defined file of record to have typed I/O. I.e. it comes with built-in serialization format supported by compiler. Not a good one - but perhaps a step in a good direction.

OTOH C people starving for serialization often believe that `struct` byte layout made by a specific version of a compiler is a serialization format - a view not endorsed by the standard.