That's essentially a desire path, in crosswalk form:
The architect Christopher Alexander documented this in "Alexander, C. (1975). The Oregon Experiment. New York: Oxford University Press" - one of the foundations for the whole Pattern Language movement which strongly influenced software design.
Actively painting the desire path is next level though ':)
There's a cool project where desire paths were intentionally planned and paved later: https://popupcity.net/radar/elephant-paths-paving-the-way-fo...