Even smart people have limited time and limited capacity for effort. Failure to Just Work is sand in their gears. Hand-rolled Linux TVs are a nonstarter.
My non engineer wife setup Ubuntu on a mini PC in the living room herself. Took an hour. All point and click.
I cannot help but laugh at anyone on a hacker forum that thinks this is hard.
Apple marketing has made people too lazy to put an OS on a flash drive, plug it in, and hit next a few times.
Say "McDonalds" to end commercial.
(Don't worry, it just works)