There's a big gap between LG and Samsung, whose terms of service states that they sell your data to advertisers, and Apple, whose privacy policy states that they don't do that. Of course, there's an even bigger gap between Apple who can access your data if they wanted to or were told to and a home brewed Linux media box.

Unless you view privacy as all or nothing, I'd say replacing Google with Apple is progress. I think the majority of people are more upset at the idea of how their data is being sold for advertising than they are concerned about being able to act completely out of sight of any actor.