No. Free would mean that any modifications that you distribute would also be under the same license, and you would have to make them available in a usable form. Open means you can do whatever you want with it, as long as you include a copy of the license, the copyright, and possibly the author's name(s).

> Businesses should be able to release things to the public yet still be able to control who makes money off of it.

Nobody's stopping them. People are complaining about the lying. They can do whatever they want with their IP.