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Your link has a concerning quote in it:

> "many households already own one vehicle," so the "automotive market must shift from the traditional era of increasing volume to one that considers growth based on the premise of existing vehicle ownership."

This sounds like companies trying to add subscriptions or other costs to get access to car features.

There already is a subscription. Salt, pot holes and other wear mean the car won't last forever so in 3-10 years I buy a new one.