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kevinwang | on: Google Search is now less than half of Alphabet’s revenue
(Doesn’t change the point of your comment, but doesn’t Google use first-price auctions now?)
mlmonkey | parent
I don't think so. First price auctions are not truthful, and advertisers hate them. But there are 50 shades of gray between a second price auction and a first price auction.... if you get my drift.