They didn’t. They bought out another company. Did Meta create WhatsApp? and Snapchat? Everything else that Meta tried to stick their foot in has failed, but Muse seems to be promising. Both are very profitable ad companies. With a few me-too hardware products. Ads bring home the bacon.

Yeah. I was going to say. I really dislike Google, but what they did with YouTube (whose acquisition I saw as a mistake at the time) is impressive.

aka waited for cost of storage, bandwidth, compute to come down below revenue from advertising.

As it would have done naturally anyway