And that matters because statements like "just buy an open Chinese printer" are non-starters. The machines themselves have the soul of ChiTu inside of them and openness isn't really their jam.
So while the PC software that produces the layer images can be replaced, the printer's brains stays the same.
(This is very different compared to the world of conventional world of FDM printers, wherein: It's just some sensors, motors, heaters, and sensors; a screen, if present, is optional. A person can replace the brainbox of a traditional FDM Cartesian rig with open, off-the-shelf parts and be printing something in an afternoon, and there's a whole industry providing parts to support this kind of thing.
ChiTu isn't that way.)
Does their proprietary software affect their profit at all?
I don't know why ChiTu does whatever they do. All I know is that demonstrate a trend of keeping their source buttoned up instead of open.