Marketing. macOS has a minority share of desktop operating systems, "best recommended laptops" is an easily-won Keynesian beauty contest.
But, that lowest-common-denominator design philosophy gave us innovations like the Butterfly Keyboard, Touch Bar, Dynamic Island, and now a touchscreen. None of those features inspire much faith in Apple's ability to listen to what their users want from the Macbook. Most people I know want a more powerful iPad, not an iPad-like Mac.
So it cannot possibly be explained as Macs/macOS are still a better product despite some obvious flaws and drawbacks? It has to be cynical marketing and some kind of consumerist corporate conspiracy? I don't get your argument.
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