Blows my mind that "MacBook Pro with PROLED XDR Display" appears to be the actual name. Some pundits were thinking that it'd be something pithy like MacBook Studio
It might point to the simple fact that Apple isn't really launching a new tier of the MacBook line. It is probably an outlier in their lineup leading towards all MB Pros moving to the new screen in the next iteration or two.
Apple used to be so good at names, using actual words while the bottom of the industry scrabbled around with "PRO 2001 MX HD XP MV". It's a strange future.