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another POV is, what even are these experiences? whom are they for? it would take Google 10 minutes to hire all the best game developers for Android, and cost them like $2m, which is peanuts, and give them fancy Google Research titles. but instead, they're trying to get 100 google PMs, who don't give their kids screentime and who don't play any games the objective of making a product for Bart Simpsons. like these people don't realize that being good parents disqualifies them from making immersive first person shooter, "narrative" experiences.
> what even are these experiences? whom are they for?

One possible use for these is to facilitate lab -> this -> real world for robot models. Basically better than lab / algorithmically designed environments and cheaper / easier to train on than real life. Something that "looks" like real life and can scale, to apply RL for robotics to.

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Just as JPod by Douglas Coupland predicted.
When Google's epitaph is eventually written, PMs will figure prominently as the catalyst for the rapidly accelerating decline.
Why hire crew or actors when you could have them be fully AI? Why film a commercial with fluffed, oil dusted, well-lit hamburgers when you could fully render something? Why actually have a vehicle capable of off-roading when you could just AI-render what it looks like off-roading (or vertically taking off, for eg)?

It's a dystopian business use case that I hope will get obliterated in the near future as the generations that believe in this stuff and are fascinated by it age out of the population.

The point is simulation for autonomous vehicles and robots.