moving to the right would be a trap. (cf. Dem party vs Trump) The left must instead build an anti-right wing narrative. People vote on material benefits so delivering more of those should be top priority—I think Trumps slump in the US proves that.
Nobody wants to see them cut taxes from the rich or reduce employers rights. The popular "right" in Brazil wants taxes to be easier to pay, judges not to decide based on who is asking, and clear rules on what you can or can't do.
Also, nobody can beat Dilma on cutting taxes from the rich.
But there's also a religious fundamentalist faction, no? Which I recently learned was fomented by the CIA years ago under Reagan (when the Catholic church was moving left and the "US" was afraid of Brazil moving to the left as well)
https://smalands.org/en/the-cold-wars-unholy-war-how-the-cia...
Delivering material benefits requires fiscal health, something Brazil lacks: https://tradingeconomics.com/brazil/government-debt-to-gdp