I keep seeing this, and I still think it's a ridiculous ask. Whether you like it or not, the vast majority is not savvy enough to think about this, and they generally just want Netflix to work without an additional service. For a majority of people 600 is expensive, and they don't want to have to spend another 30-100 depending on the device.

Just wait until https://sidewalk.amazon/ (or competing solutions) hits Smart TV manufacturers so they can still collect data / do ad operations.