Public awareness is step one.
This sort of equivocation, where any privacy invasion gets rounded off to "spying on you" doesn't help either. Clickbait headlines over android making 100 requests to google gets lumped together with more serious privacy violations like random SDKs selling your location data, causing a learned helplessness where people think "spying on you" is normal and can't be avoided.
Normal people, yes, but this is exactly what tech regulators ought to be gunning for. Even post GDPR, we just don't seem to have enough bulldogs in enforcement...
Personalized advertising is a progressive tax. Because the rich spend more and the poor spend less, Meta et al makes more money from the rich than it makes from the poor, while offering the same service to everybody else. As a result, we get the educated rich upper-middle class complaining about advertising, while everybody else is happy about not having to pay their long-distance charges any more.
There's gigantic conflict of interest there.
This is one of the problems with the neo-journalistic outlets and "citizen journalism". They don't have the staffing or discipline to run that sort of operation.