They are an ad and media distribution company.
The hardware looses them $80m+ while the add and media distribution brings them in $1b+.
The hardware is a side hustle run at a loss to acquire users for the main business.
I did not know this. Can you expand on it? When I was on Roku channel it looked like it was all free. I didn't watch long enough to notice if it had advertising embeded in it. If it is ad supported your telling me after distribution costs their advertising network brings in 1b+?
Roku is a publicly traded company so they’re obligated to provide this information publicly, in the 10-Q they send to the SEC.
Page 6 of the below PDF has their revenue broken down by category. Going by Q2 of 2026:
Advertising: 673m
Subscriptions: 548m
Devices (hardware): 134m
Spot on. Thats really interesting. Especially the subscription revenue. Never knew they had that. Thanks for providing a link to that! I got some research to do.