> Are you sure people like the modern web?
People will often claim to dislike something, even though they would dislike the alternative even more (and they might even be actively choosing against the alternative). Pay more attention to what people’s actions reveal than what they claim.
(This happens not just in tech.)
In other news, anyone who has ever claimed to want to quit smoking is lying.
I guess the far closer(/better?) analogy would be something like people saying they dislike the ad-supported model for newspaper websites, YouTube, etc. However, many do offer (or even heavily promote) ad-free options. (Heck, a number of the highest-regarded newspapers still even offer print versions.)