Some of the people in the tech crowd may feel that way. In regular person land it’s very hard to beat Apple. A company that designs the OS and the hardware together as one wins out and if it was easy, more companies would have done it over the years.

It certainly is taking a whole bunch of people a lot of time to produce something better and I’m sorry, Windows and Microsoft aren’t it in the mid 80s in the early 90s there were many in some cases, better solutions by several vertical computer companies not saying all of them were better, but you can’t beat designing the operating system and the hardware under one roof again parasitically hanging off someone else’s hardware equals a bad, poorly performing solution.