I rarely see yards used in the united states outside of football and other sports. Usually, distances to travel will go as feet, then right into miles. I can't think of many people who wouldn't say "quarter mile" over "440 yards". Anything less than that is in feet. Buildings and structures are measured in square feet, our long tape measures are usually labeled "300 feet" and not "100 yard", and in land surveying, measurements are often done in (decimal) feet.

One place I do come across yards is in "a yard of dirt" (or mulch, sand, concrete, etc) where it means cubic yard.