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Amazon’s “digital pacifier” for toddlers

https://oligarchwatch.substack.com/p/amazons-digital-pacifier-for-toddlers
Get kids an old computer. They prefer something big they can see, with switches that make a resounding clunk, and drives that make clanking noises.

To a kid, playing games from the 1980s off a floppy disk is not a significantly difficult experience than using the very latest technology, but I suspect the former is far better for their developing brains.

Meanwhile, you can get them to learn how to type on the keyboard and learn the basics of needing to type in commands to make the computer do something, which is a lifelong skill - tapping icons on a tablet is not.

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Don't give kids a computer, give them a camera. A real one.
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I did that and now they want me to buy film for it, which costs a small fortune. And would be even harder to find someone to develop.
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Screens are horrible. I am absolutely not on the side of screens in general and Amazon deserves this attack. But please don't comment to complain about bad parenting if you haven't had kids or had 1 or 2 neuro typical, easy kids and a wife who did most of the parenting. You really don't know. Really.
IMO even parents who use digital devices to pacify their children know they are making bad choices, but just choose to anyway out of convenience. This choice mirrors a lot which adults have to make these days, and fighting convenience requires strong will and sticking to principles. This is not something which comes naturally or easily to humans unfortunately.
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I usually try not to judge, people have family, commitments, gotta put food on the table. But. I genuinely wonder how people working at some of these companies that actively make the world a worse place live with themselves. This is basically, and obviously, child abuse in the implied usage. Someone might make a tablet good for education, but I don't think Amazon is structurally capable of doing it.
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If not Amazon, someone else would ship this. At least if you ship it you can make it less shitty
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Marx explained how the division of labor alienates people from what they produce, from the act of production itself, from their human nature, and from one another. People are forced to perform mind-numbing, degrading, or *harmful tasks* simply to earn the wages needed to stay alive, reducing human life to a commodity
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I don't know why anybody cares about this. If anyone's ever used an Amazon tablet, you'll know that the battery lasts 5 seconds, the animations are chunky, it's bloteful of ads and basically doesn't work. Save yourself some time and get an iPad. I have multiple times.
The discourse on tablets for kids tends to degenerate into a very judgy, black-and-white debate of so-called “tablet kids” vs… not, which I find really reductive.

Tolerance of tablet use is a spectrum ranging from the aggressively Luddite tech elite shielding their children from their own creation all the way to the 6-year-old posted up in the basin of a grocery cart dual-wielding their ruggedized tablet running Minecraft and their parents’ phone cycling through YouTube slop.

In my experience, most people fall somewhere in the middle, i.e. “we’re on our 4th hour in coach class, I’m tired of pretending this animal-themed card game is fun, and I know this isn’t development-maxing right now but we’re gonna do it for an hour to preserve our sanity and that of those around us”.

That being said, the problem with these ads is that they normalize tablet use as something that’s just another (even desirable!) part of everyday life, not a tool of last resort.

Jeff Bezos, our neighborhood crack lord. Thanks Jeff!
This feels somewhere between an Onion article and one of those vintage ads for giving children cocaine.
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Closer to the coke, unfortunately
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No we don't, and propagating this myth is damaging to people suffering that need that medication.

Many medications behave extremely differently under different dosages, delivery methods and variants.

To quote an ex of mine who was a school psychiatrist, "oh, ADHD meds are addictive are they? I wish someone would tell that to my kids who keep on forgetting to take them."

It is also worth noting that meth is not typically prescribed for ADHD, it's typically other amphetamines like Adderall that are, or methylphenidate (Ritalin). Prescription meth (Desoxyn) is typically only prescribed for some things like eating disorders, usually not ADHD. And it's very distinct from the other amphetamines, they're not really directly comparable.

That said, plenty of people with ADHD do actually self-medicate with (black market!) meth and are perfectly functional. To be quite frank, the stigma surrounding meth use is simply harmful in all but the most egregious cases. And even in those cases, usually it's not the meth itself that is the problem, it's simply the favorite substance of the addict (who would've otherwise just gotten addicted to something else instead).

Another often-overlooked aspect is that addicts usually only get addicted to substances because their life already sucks, and taking away the substances without helping their life at all is often just cruel, and especially blaming them for trying to cope with their circumstances. So many members of society use such simple (and flawed) logic, seeing someone using drugs and assuming the drugs are the problem, and that taking it away will make it better. Usually both are false (though some notable exceptions are drugs that form strong dependence like opioids and benzodiazepines, and other drugs that pose a strong risk to life, like research/designer psychedelics -- ones that are not safe like LSD/DMT or psilocybin -- or deliriants)

Somebody should study whether giving a smart device to a toddler increases their chances of getting ADHD diagnosis and medication at later age. Probably the answer is yes.

If shitty parent's don't care about well-being of their children, they could at least consider the cost of future medication, not to even mention likely worse performance in school and job market.

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Inspired by "Toy Story 5" ... It's amazing how catatonic my 7 year-old can become in a phone or tablet.
> “Kids want a real tablet, not a toy,” the Jeff Bezos-founded company said in a press release

An almost verbatim line from Toy Story. Incredible. Only the main character was quite a bit older than 3.

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> “Kids want a real tablet, not a toy,”

And they have them, like cheap Lenovos and whatnot.

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Put AI on it an you have the future of upbringing.
If you think this is a good idea, please tell my why, happy to discuss.

I have nothing else to say rn.

Edit: Thank you for all the comments. I'm still happy to discuss. I've calmed down a bit, so my responses will be slightly softer.

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A loaded question and I feel like people here including yourself are criticizing from the sidelines. Essentially the old "OMG you let your kid play on the phone!!! what a terrible parent!!!!". Although this isn't a phone, it's a device designed for kids with hopefully some apps that have a little more educational value than the typical phone apps.

The talk in this thread indicates absolutely no empathy for dual working parents and just repeats tired talking points. If anyone here looks back on their own childhood perhaps they actually had similar freedoms? Hell i used to play the Apple 2 obsessively from a very young age. I credit it as formative in a positive way.

You can argue that if you're both working and no one has 100% time to dedicate to raising the child they shouldn't have children but that argument leads to plummeting birth rates.

I say all of this as someone who doesn't have kids but I have at least some sense of how freaking hard it is and in the grand scheme of things a tablet designed for kids isn't the worst thing.

Tell me why an alternative that's at least better than a phone is so bad? If you want to argue a phone or any such device that keeps kids occupied for some time is unacceptable i think you're waaaaay out of touch.

In agreement, and I'push another point:

The dual working parents part is a red herring.

Single working parent families were still busy as hell in many circumstances. Even with a single kid there has always been a social push to control (historically)women's time and make them try hard to be good wives/mothers. I include socializing and engaging with their community to be part of it.

Nobody ever had the time or energy to watch after a kid 24/7 while dealing chores, paperwork, the rest of the family etc.

My wife and I are working parents. This is nightmarish. We know screen kids and they are not good around other people.

Our kids use tech - Nintendo Switch, tv, raspberry pis, and yes, even a tablet for things like train or plane rides. But they absolutely did not get this as a toddler. Yes we were tired. Yes it was hard. Parenting isn't easy.

> The talk in this thread indicates absolutely no empathy for dual working parents and just repeats tired talking points.

I am a dual working parent. We dont own a tablet and our kids never get handed phones. The kids occasionally watch Bluey and Peppa pig on the TV (live not apps).

Your Apple 2 days were very different to the algorithms and feeds of today. Giving a kid a phone loaded up with the Youtube Kids app is literally like feeding them crack.

> criticizing from the sidelines

You dont even have kids, why do you have such a strong opinion on what real parents are saying about bringing up their own? You are the one criticising from the sidelines whilst us parents are making the tough choices in bringing our kids up.

I am a dual working parent. It is hard. I am not saying zero screen time.

This is still a terrible idea.

I think it's better to give them a movie rather than an algorithmic feed.

> The talk in this thread indicates absolutely no empathy for dual working parents and just repeats tired talking points.

My kids get no more than 10m of tablet time a day each. Both of us are working full time. When they ask for more I point them to their toys/books/etc, or play with them.

So, being dual working doesn’t mean you have to allow your kids to have lots of screen time.

At least you acknowledge some screen time unlike the puritans we have in this thread but i also suspect you're not in the most extreme of difficult parenting situations.
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Parenting before the age of tablets and phones was a thing that seemed to work fairly well overall.
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It's true and it's also true that parent's would be criticized from the sidelines for allowing kids, even from a very young age to sit in front of screens for hours on end when i was a kid.

I have a friend who didn't have a television until the age of 12. If you ask which kids turned out well adjusted and which didn't it wasn't the one's with no screen time anymore than the one's with unlimited screen time. There's some reality to life people here aren't accepting and i can't see an issue with some level of hands off parenting that this enables quite honestly.

I know people are going to attack with some extreme of "you allow your kid to be raised by a tablet" or some such but these views are all so tiresome. The reality is that majority of kids have always been allowed some form of screen time and todays screentime is going to at least be more interactive than yesterdays screentime.

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This assumes TV and tablets are they same, they very much are not.

Your very point about them being more interactive is what makes them much more dangerous.

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The problems are tablet and phones. Apps are really bad, even the ones made for kids.

I am sure there are exceptions, but if you are a duo working parents, you don't have time to dig through children apps to figure out which are good.

Overall tv in common space is better (occasionally), you can keep an eye on what the kid is watching and how is affecting their behavior.

You realize when they are done watching tv way earlier than they are (if ever)

The arbitrage will show up when kids raised without screens compete for the same college / job spots as kids raised by screens.
Did you read the article? It clearly references many research projects which show detrimental behaviour, bad temper, and poor attention spans undeniably linked to screen time in under 6s.
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Demand for products comes from the consumer, not the producer. This trend happened a long time ago, with parents giving their kids a tablet to avoid actually parenting.

Maybe it's making the best of bad parents

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> “Kids want a real tablet, not a toy,” the Jeff Bezos-founded company said in a press release announcing its Amazon Kids Tablets.

Kids don't fucking know the difference you dirty fucks.

Amazon going full Facebook-at-their-worst. Nice to know.

I'm going off on a big tangent here, but hear me out (or ignore me entirely because there's political content, but in a practical context - I think). Humans don't need much of an excuse to reach for an easy answer, and parenting on its own is probably one of the most difficult undertakings in the human experience. "Modern life" is becoming increasingly complex to navigate, we are bombarded with attention sucking ... everything, giving us the sense that time is so scarce that the easiest, most immediate answer is the only option. This is being made true as much for parenting - give them the electronic device - as it is for work problems - MVP, band-aid, temporary becomes permanent.

Amazon product and marketing is an accelerant of this. Encouragement of the ever decreasing time frame of what is already ridiculous short-termism. Amazon are obviously not alone in this, but neither are they working against it or wanting to leave any possible addiction-money profit on the table. This is one of the reasons I'm obsessed with blocking advertising. The more they can convince you of the importance of "all the things" the more of their things you need to buy to create more time for yourself - at the expense of your child. Nice, Jeff. Nice.

On the quality of parenting: My children's grandparents, on both sides of the family, have been a great help. I guess we've been lucky in having them available, but also (maybe accidentally) smart in not moving away from the local support network of family in order to pursue better/bigger/higher-income careers. Where this relates to the above is that, the pace of life, in combination with having children, almost requires a family support network, more specifically grandparents since they're likely retired or in the twilight of their careers and therefore have more time flexibility. Something that's become increasingly obvious to me is the 'life' advantage bestowed upon those with a local family support network over those without. This is something that often puts migrants well behind locals where my anecdotal-only example is someone I used to work with who had three kids but no extended family, and therefore school drop-offs, pick-ups, doctor's appointments and all the other general activities and emergencies that go with having kids is spread out over two people (mum and dad) rather than a full extended family network.

The point I'm trying to make is that this marketing of electronic pacifiers to parents is a symptom of the (unsustainable) increasing 'urgency' of the pace of modern life, which can be made manageable with a decent extended family support network. The advantages of which are compounding.

Something I heard that really stuck with me was: Children form most of their behavioural patterns by the age of three (or maybe it was 5), and so those early years are the most important in shaping them. It requires less work to get something right the first time, than having to fix something that's broken. This isn't to say things can't go wrong, but what it means is to do your best for those years to have a chance at being able to reclaim more of yourself at a later stage.

Ultimately, if you "just give them the tablet" now, you'll be "just giving them the tablet" for the rest of your life.

/ridiculously tangential rant (just had to get some of the thoughts written down to see how they turned out)

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My kids must be losers - they still like books.
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It's kind of gross that people think the screens for kids phenomenon is "avoid parenting" — a two working parent household has very little time for anything and it's incredibly stressful (good luck if you're a single parent).

Yeah sometimes you want your kid to not scream the whole time in the car or on a 6 hour flight where everyone will hate you. My 4 year old niece once screamed for the entirety of a 30 minute car ride because she didn't like what color socks she was wearing, you can't talk yourself out of these absurd situations sometimes and distractions help. I'd love to give a book in these situations, but half the time it just gets thrown at your head.

Why does no one say "parents need more time and space" or "parents need help making effective choices in a world that constantly demands more of them" everyone loves crawling out of the woodwork to tell you how horrible you are.

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My kids are far from perfect angels, but they do just fine on a 5 hour flight with some colouring books, a small container of legos (with pieces pre-chosen to be ones we're okay with losing), and then the excitement of getting to order ANY drink they want (from their point of view).
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I wonder what parents did for thousands of years before screens came along.
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It's funny how those same billionaires who sell these devices, do not give their children devices until the age of 14.

PS to parents: give your child a toy or a book not a tablet ffs.

I agree for age of 3-6 years, but until age 14 is ridiculous.

Not all devices are equally bad.

I've been happily learning to code my own video games on Intel 486 PC in QuickBasic since late elementary school (age 10), and yes, I played outdoors with other kids too.

Before I had PC of my own, I was making them on paper (game design and mechanics, not literal code).

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Another thing to blame on the billionaires then. Soon they will become like gods, feared and blamed for intentionally causing plagues and famines when people dont appease them enough.
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i bought an amazon tablet one time. it was absolutely terrible.
Warm take: a fantastic daily driver for adults as the intended market of the device means all activity on it is a priori subject to COPPA.
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> One product design that concerned me was the handle — like it’s intended to be carried around like a briefcase

Has the extra benefit of getting them ready for the workforce. /s

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I can see how a tablet optimized for logic puzzles, e-books, drawing etc. could be highly beneficial but these adverts seem focused on the child's relationship with the tablet. I think an art/puzzle machine is a much healthier starting point than an everything machine.
Using gen ai so I have been able to make bite size mini games for my son to learn letters and numbers. Today he said skeletons are just pretend given we’ve been walking around looking at Halloween decorations. So I’ve had to explain that skeletons are real and they’re inside all of us. So in these mini games, now I’ve added a 3-D rendering of the body for kids to show the skeleton and muscles and what a human body looks like. And I was able to walk them through it and explain it to him and he’s been very excited about the fact that now there’s this he understands there’s a skeleton inside of him. All that is to say, I think curated parent led experiences with technology are still a great way to teach, and we can’t just hand them an iPad and say here’s some shows to calm you down
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