>As they face mounting competition from Chinese manufacturers, Citroen and other European brands are exploiting their heritage as a means of selling modern motors
Heritage and vintage looks of the EU car industry, will only take you so far. Working class people still choose best bang/range for the buck car since their car is a tool, not a fashion statement bag.
Those who treat their car as a fashion accessory are few and the fad of such a retro model wears off quickly when too many people end up with them making them uncool again, like the VW did with the new beetle.
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