NYC's "Click to Cancel" rule is now in effect
https://www.nyc.gov/main/click-to-cancelI expect more businesses will transition to this strategy to counter NYC's new rule. They won't necessarily lower the price, but you will have to sign up for a one-year term, then they will hit you with a massive cancellation fee if you "click to cancel".
(Compare the city’s historic problems around preventing illegal de-stabilization of rental units, inability to prevent the NYPD from parking on sidewalks, and so forth.)
Source: I'm an EU digital policy analyst in Brussels.
So if a startup lets someone sign up using Stripe, for example, does this mean that they need to have a way to unsubscribe that is as easy as Stripe? Lots of companies have a way to unsubscribe electronically, but it requires logging in to your account, going into settings, saying you want to unsub, and possibly declining various offers to stay.
Surely at some point a company could cross the line of "a simple cancellation mechanism that is as easy to use as the mechanism the consumer used to provide consent". But where is the line exactly? Surely you don't have to have a big red cancel button on every page of your platform, but at the same time surely it can't be hidden 8 levels down in the settings.
Some examples would be helpful to let businesses and consumers know what is acceptable and what is not acceptable.
IL has had click-to-cancel since 2022. (Actually 2000, but updated in 2022, with continuous amendments being put forward all the time.)
New York City to ban deceptive subscription practices
1. If non-money sub, categorize its content and create a P1 watch event and a set of follow up actions.
2. If its a money/trial sub, create a P0 watch event and its own set of followup actions.
All watch events are queued for me by priority where i ask on the weekend: "Tell me P0 events", it then asks me what action. The ergonomic factor here is I the human can tune this valve on the information hose. There is also a dashboard for P0 notifications and an android push notification that notifies me of P0 events, but they aren't "consumed" until i decide. There are tons of places this can be useful: make progress on non-work related todos, systematic investment, writing year-end reviews.
None of this is rocket science.
**Local service webhooks are the key: Every web-hook has some kind of decision maker in it - an LLM + deterministic logic.