I don't see it. Programming CAN be used to generate art, but is not an art by itself.

I cannot imagine lines of code be exhibited in a museum. I can appreciate smart or witty solutions for a problem, but that is not what art is. I can appreciate a quick solution for a Rubik cube, I can even see the Rubik cube itself in a museum, but I cannot imagine the steps or instructions for that quick solution in a museum (unless that paper has historical significance).