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The Wave release was the event that really kicked off my starting to rethink my own framing of what Google's engineering culture actually produces. I was so excited for its release, possibly moreso than any major innovation before then, & what was delivered was pure crap implementation wise. The idea was brilliant, & open, so theoretically someone could have done it well, but Google poisoned the well by releasing such a turd.

Throughout it's existence Google has been revered as a company for its engineering output, but if you interrogate that even a little bit, you end up with a very small minority of gems among a massive ocean of over engineered crap. Even the huge objective open successes like k8s are to this day sold with the massive caveat of "it's heavy & over engineered, but": nobody's calling k8s elegant. Pretty much all of their good products are acquisitions, many of which they've subsequently degraded.

One can certainly make this argument about almost any large corporation, but I do think there's very few with such a stark divide between how the quality of their engineering work is revered & the reality.

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Wave's failure and that of Google+ might have been the turning point for Google, never really to return to its former glory.
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Most of the tech unicorns are like this. Zuckerberg caught lightning in a bottle one single time and everything they’ve tried since has sucked. Instagram was an acquisition. So were oculus and WhatsApp. By contrast their next in-house flagship was temu Wii avatars.

Amazon hasn’t built anything innovative since the Kindle.

Surely it’s a consequence of being publicly traded that these companies cease to be able to develop good novel products rather than acquire competitors or iterate on past successes.

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