This critique is leaning really hard on their interpretation of "dying". They take the literal company is going to fail type of dying where as I have always taken it the same way he has presented it in his "rot-economy" context. They can remain financially "successful", but more and more people hate their products, their products are getting worse, their products are "dying". Google Search is still a good example, the old Google search is "dead" if you like, a know many people, including myself who no longer use it. More people hate and getting off Facebook. More people are jumping from Windows to macOS or Linux.

These tech giants need AI to continue to grow, and that growth at the moment seems to be coming from just two AI companies who are burning a record about of investments. OpenAI has raised nearly $200B, that is more money than Australia's tax revenue.. and they are getting further from being profitable as Chinese models are getting better and much cheaper.

The article linked seems right, but you have to take these morbid analogies in a very specific way, and assume that the only way to measure these companies is revenue/profits/money rather than their products.

I wish people would hold actual professional media economists to the same standards, along with journalists who just repeat press releases without actually challenging statements. His main argument has been the numbers don't make sense, and can't see how this won't end badly for a lot of people.