That’s the point. There are 27 member states that each have their own regulations that need to be complied with.
The article has more details than your comment implies, such as the fact that some states like Spain have ongoing recurring fees too.
Dealing with changing regulations and fees that are different across 27 states on top of all of the other EU regulations is normal for a big company with a lot of staff and lawyers, but if you’re a small company trying to ship any product you have to start maintaining a list of individual states where you think you can break even and decide if it’s worth doing all of the work to try to sell there.
If you’ve never had to deal with regulatory compliance or shipped physical products this all probably does sound like whining to you, but that’s only because you don’t know how hard it is to comply with regulations for 1 EU state, let alone 27 of them multiplied by all relevant regulations.
After: for every one of the 27 EU countries you plan to ship to, you must pay hundreds or thousands of euros in registration fees as a packaging producer.
Somehow, regulation believers who think they are sticking it to the big man think this is a reasonable system, and not a complete killer of small time entrepreneurship for those not fortunate enough to have millions in capital.