Disagree there; anyone who installs Omarchy does it because a social media creator they like suggested it, and there’s only a few degrees of separation between those creators. This isn’t like Slackware’s popularity in the 90s, peer to peer, this all top-down. I’d call it hype-driven, if they didnt have a neat product (which I’m not a customer of).
Also have to disagree with you there... there are other ways to find out about distros besides social media or people suggesting it. Back in the day, one of the only ways people even found out about new distros was through sites like Distrowatch who just reported on the facts of the distros and never tried to market them to people.