Amazon Rufus has been mildly successful for me. I think the failures I've experienced with it are mostly because the product I'm looking for doesn't exist in the catalog.
It's been an absolute fucking disaster for me. It hallucinates endlessly and its searches are terrible. It even managed to confidently gaslight me about there being a VAT invoice available for a specific product.
I noticed yesterday when browsing on mobile that there used to be a box where I could search reviews and it got swapped with a Rufus box. I guess somebody needs to juice their engagement numbers for an investor briefing.
honestly, Amazon doesnt even need AI it just needs a better UI, more metadata for its products and to make reviews less scammy.
I asked a question once and now there is a effing alexa for shopping toolbar that takes a quarter of the screen that will not go away no matter how many times I close it, and the space remains taken even if I adblock it. Absolutely hostile implementation. I have words for this I cannot type out.