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if the value is for oneself, why go through the extra trouble of publishing it though?
Publishing changes the incentive of how you write, because you’ll care differently about the quality and content of the writing, since people might read it. That’s valuable for a writer.
If one other human sees value in it, it has been worth the extra trouble. When I advertised my blog on my HN profile, people came to read, some even wrote to me.

So what if 99.99% of Internet users won’t find it any more because they use LLMs? Then write for the 0.01%. Those are the people I want to engage with anyway.