The problem and what the article is pointing out is that original content is slowly and progressively being replaced by AI content. And since AI gets trained on this content as well it will eventually train itself on previous gen. content that was also AI generated. It is slowly eating the web. Eventually you won't even be able to evade it because it'll be everywhere. Before AI became this expressive I could at least expect someone writing articles, FAQs, blog posts to have some backbone. Now I frequently run into content that obviously was never even checked by a human.