I used to not worry. I was sure that a competitor would come along and fix search. But the longer that's not happening, the more nervous I'm getting that we'll actually lose search. If a few more years pass in the current state, I'm afraid the majority of people will forget what search was like and default to AI summaries.
I've tried alternatives, including Kagi (not actually relevant because there's no way I'm – directly or indirectly – buying Russian products) and Uruky, but they're not good enough.
(Edit: Added "directly or indirectly" about Kagi to point out that I'm not claiming that Kagi itself is Russian.)
The fact is that SEO people got too good at their jobs and filled the search results with junk.
They should be able to fight this as well.
Problem is they are the ones funding the poor quality spam and they're in turn profiting by taking money from advertisers.
PS: I hope not many people are the type to see a slavic name and conclude Russia.
Even if brave were problematic it would be the lesser evil to me.
Why not?
Previous wars with Russia were obnoxious with very bad consequences, so I dislike idea of even very indirectly funding them.
And I support actions that are harmful to Russian economy, also when they are harmful to me - as long as it is not too badly balanced. As this is much cheaper than directly participating in war.
(I am from Poland)
PS
Yes, I understand that at some point there are some indirect effects that you cannot avoid.
I also understand if for some people paying Kagi that pays tiny fraction of that to Yandex that is paying taxes in Russia which funds their wars is too tenuous connection to care.