AI seems to be on the same trajectory? Search was very useful in the start also, until it became entrenched. Then search placement became a target, and they are just focusing on extracting rents. All way paying the content providers zero or near-zero. And with years of that dynamic, we end up where we are now. It was the same with "social media". The same will happen with AI. AI is a power for more enshittification - being currently less shit than Google is (mosy likely) temporary.