This isn’t the first time Zuckerberg has espoused the benefit of openness and transparency and how that would create a better society. I get this is a bit different, but the language and sentiment are close enough. Facebook and Instagram are now so closed you cannot view a business page without an account. I think it sold fair to recognize open today does not mean open tomorrow. They want to acquire users and build a platform and that means doing something different than the competition.