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Why do you think they continued to do it?

Ps: I work for meta, but not in AI related orgs.

Because it took off. All of a sudden they captured more customers than they could have imagined they would have, and throwing away the lead they unintentionally gave themselves (in terms of usage and mindshare) would have undone all of that and more.
Customers or just consumers?
I've worked long enough at large tech giants to know how things really are. Also a large part of the reason why I'd never join one again, no matter what they have to offer. Meta, Google, Amazon, Netflix, Openai, anthropic, oracle, nvidia, Microsoft, etc. - same shit with a different badge on top.
TBH, having worked at all big-tech, startup and mid-sized companies, pretty much most has some major pros and cons of their own, and these days ever more so. With certain big-tech at-least there some chance of getting decent WLB.
I don’t think Nvidia fits on that list. It’s a company with a pro-employee culture, very few layoffs, and many employees who have been there a long time.
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It’s obvious? They still hate us and hope we die… at least every movement they make seems like that.

I kid. I’m all for meta releasing more open weight models.

I mean… I’m also 1000% certain that China is going to undercut whatever they can do if even not a technology reason but a legal reason. I’ve seen some wild stuff posted that has been made with Minimax… things a US company could never allow to happen.

>wild stuff posted that has been made with Minimax… things a US company could never allow to happen.

Such as?

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