That seems odd. I'd rather turn a profit selling goods to people who can easily afford them than selling goods to people who will have to make hard choices or struggle to find the money.
If you make really nice, high quality goods, you often want common people who would appreciate them to have it as opposed to an ultra wealthy person who is buying a door for their 2nd home they visit 3 times a year. (To use a real life example.) I needed a new door at the time and the craftsman told me how frustrated he was he wasn’t making nice doors for people like me.
I’ve felt the same frustration doing excellent quality work on a 2nd or 3rd home that is empty most of the year.
That's one way to spin it. The other is that good quality things have become so low-demand and expensive due to barely-passable-quality things becoming so cheap, that people buying good quality things is now ironically more uneconomical than ever.