No one has to say it and plan it out loud. But the data will be sitting there. The incentive to improve the model for enterprise use will only get stronger. It doesn't take much for one engineer or team to go rogue to hack a benchmark. There was a whole cheating controversy with llama 4.
What does cheating benchmarks have to do with breaching financial user agreements?
To use your argument: all it takes is one whistleblower to get the company sued for billions of dollars.