for me its that software, wrought by hand is "bespoke". Yes, there is a loooooot of software that is just commercial, quickly vomited by hands that are just in it for the money. On the other hand there are open source projects who might have a miss guided design philosophy (Darktable comes to mind) but are otherwise build from people that care. There was an "artisan" at work, someone who cared.
When I see all those "show HN" projects that are slot level code it feels like they dont care about the result that much and just want to showcase their idea in a more tactile way, but there is no actual proper execution to make the thought into matter so to speak