People in it just for the money won't care about craft - you see the same thing in plumbing. And when there's enough money and scale on the line, craft becomes progressively more niche - that is why Ikea furniture is a thing. And you can even say that there is craft in Ikea, just not along the axes a traditional furniture maker or user would consider.
With respect to code it's a little murky but I guess the tension really is enjoying the process enough while being able to output the desired quality, volume and velocity required of you.
Quality is usually the stickler because it's invisible to the end user and requirement setter but sometimes quality affects both ergonomics and future delivery and sometimes it's purely self-satisfactory. That isn't a value judgment, making things well is a gratifying and edifying experience - so much so that this practice overlaps with Shinto philosophy.... but not many people are going to pay you to have that experience.