I hardly use Google search anymore in favor of ChatGPT. It's surely an existential threat. Google has a lot of layers of defense in Android, Chrome, Gmail/Accounts, and a stranglehold on internet ads. But at the center of that is search and search is being replaced by LLMs.
We are seeing an exponential increase in the share of site traffic to our B2B company originating from ChatGPT and other models. Google Search is cooked.
IMO, this is largely because google made their search next to worthless. They very apparently prioritized making money over returning good relevant results. The decline in quality is so pronounced that I've heard more than a few people talk about using other search engines besides google.
I don't think it's extreme to say that Bing is a better search engine than Google at this point and Bing isn't great.
> I hardly use Google search anymore in favor of ChatGPT.
Same here, and I'm generally very skeptical when it comes to AI. It's just that ChatGPT can provide better/more accurate answers, Google seems to have lost the plot. I still use google search when it comes to appending "wiki/wikipedia" to it, i.e. when I use google search just as a redirect to a wikipedia page.